On the sixth floor of the VIAGE entertainment temple, there is a unique space: an event hall. This special location, in the heart of Brussels, has hosted many national and international artists in the past. The doors will open once more on March 18. In collaboration with promoter MB Presents, the VIAGE Digital Art Theater comes to life with the first immersive experience being a visit to the world of renowned Mexican artist Frida Kahlo: 'Viva Frida Kahlo Immersive Experience'.
Her life, and especially her work and her passion, are at the heart of a unique 360° experience. The project was created with the approval of the Diego Rivera and Frida Kahlo Museums Trust with the support of the Mexican Embassy and the City of Brussels.
Place to be
While looking for a location for their latest immersive production, MB Presents came across the beautiful hall with a capacity of one thousand people. Previously, national and international artists performed here such as Prince, Kool & The Gang, The Gibson Brothers, George Benson, Paul Anka, Level 42, Clouseau, … The space turned out to be perfect. The connection with the rest of the versatile VIAGE complex, the first in a new generation of such entertainment centers for owner Casino Austria International (CAI) since April 2010, adds an extra touch to the expo. Spread over an area of approximately 14,000 square meters, VIAGE has a very diverse leisure offer with bars, a restaurant, the largest game offer in Belgium with more than 500 slot machines, live gaming tables and a large poker room, where the World Poker Tournament takes place every year.
To immerse yourself in the life of the headstrong artist, which was also the subject of the biographical drama 'Frida' starring Salma Hayek in 2002, this environment is the perfect setting. The movie shows, among other things, a scene of the meeting between Kahlo and the Parisian nightclub sensation Josephine Baker, which could have perfectly taken place at Viage. El Patio, a cabaret and entertainment center in Mexico City, also has a link with Frida Kahlo. From 1938 to 1994, the exclusive club was the place to be where celebrities, including Kahlo, performed and were 'seen'.
The theater was thoroughly renovated and adapted for the realization of VIAGE Digital Art Theatre. The combination of Viage as an entertainment temple in the heart of Brussels and MB Presents' expertise in immersive exhibitions offers great potential. Promoter MB Presents, known for blockbuster productions such as Harry Potter – The Exhibition, the expo Steve McCurry, Lanterna Magica, Cirque du Soleil, Van Gogh The Immersive Experience, discovered the versatility of Viage earlier during their production 'The Great Gatsby', a unique immersive theater production in VIAGE Theater.
The renewed collaboration between the two entertainment specialists takes the public on a comprehensive overview of the tragic life of this incomparable painter, feminist activist and non-conformist bon vivant who was a true icon in her time. At the center of this fascinating exhibition are the artist's paintings, with their accessible symbolism, colorful exotic plants, animals and powerful self-portraits, drawn with the physical and mental pain of a life full of obstacles.
Panoramic projections invite the visitor to immerse themselves in the world of Frida Kahlo (1907-1954), guided by an audio narration that tells her incredible story in a personal way. The themes of the paintings are intertwined with her own, predominantly poignant, life story. Her intimate self-portraits, in which she explores her own identity and experiences, are famous. Kahlo produced more than fifty-five such portraits.
The artist who died much too early is considered by many to be the greatest artist in Latin America.
The exhibition is also an opportunity to view – literally from within – her works, which are still very difficult to see ‘live’. Today 'Le Cadre' is the only painting by the artist that can be seen in France, exhibited at the Center Georges-Pompidou. Brussels is the second European city to host this monumental digital exhibition, which requires around a hundred video projectors and a spatial sound system to bring to life the panoramic moving panels, which extend from floor to ceiling over an area of more than 900 m². to take.
Don’t miss 'Viva Frida Kahlo Immersive Experience'! Tickets are on sale now on www.fridakahlo.be.